Honey Witch Stitch
2020
Honey Witch Stitch began during covid. While people were trapped indoors, crafting became an excedingly popular hobby. As a means of staying occupied and aiming to capitalize on a new societal demand, Jess created Honey Witch Stitch - branding, marketing, website creation, and product fulfillment.
Honey Witch Stitch provided cross-stitch kits containing all pieces to produce a final product, combining both an activity and a concluding piece of decor.
Once covid restrictions lifted, Jess halted the sales of the kits to focus on her design career and education.
